Elisabetta Franchi’s words on women and work

REPORTASE INDONESIA – South Korea, Elisabetta Franchi‘s name is in the spotlight. The reason for this is not a new collection or an advertising campaign for her eponymous brand, but a series of statements made by the Bologna-born businesswoman in recent days that have sparked off a storm of controversy and reminded us just how important child penalty still is in a woman’s career. Franchi is at the center of the scandal du jour because of a speech she made during a panel organized by Il Foglio and Pwc, where she talked about the presence of women in the fashion job market and how the number of women in management positions is still very small because they are often put in the position of having to choose between career and family.

“When you put a woman in a very important position then you can’t afford not to see her come in for two years because that position is uncovered. An entrepreneur invests time and money and if you miss her it’s a problem, so even I as an entrepreneur in charge of my own company have often focused on men.”

And tries to get her to underline the difficulties faced by working mothers due to the lack of adequate policies to help and protect them, the businesswoman continues to explain that she prefers women aged forty and over because they have no family commitments and are willing to devote themselves to the company with absolute abnegation:

“One thing must be said: today I have women (in her company, ed.) but they are “anta”, it must be said, still girls but grown up. If they had to get married, they’ve already got married, if they had to have children, they’ve already had children, and if they wanted to separate, they’ve already done that too. So let’s say that I take them when they have already done all the turns of the buoy and they are there nice and quiet with me at my side and they work 24 hours a day. This is important, a problem that men don’t have. I am from Emilia and, despite being so emancipated, I believe that we women have a duty that is written in our DNA and we must not deny it, that is that we make the children and we light the fireplace in the house, so it is our responsibility to take care of it.”

Hope that product to introduce in Indonesia. (ut)